Why Managing Partners Should Care More About Employer Brand (Even if They Don’t Think They Have One)

Overview:

Many Managing Partners in the Midlands legal sector underestimate the power of employer brand. They think only large, high-profile firms need one but the reality is that all firms have an employer brand, whether they actively manage it or not.

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Why It Matters

    • Candidate Attraction: Top talent evaluates firms based on reputation, culture, and employee experience.
    • Retention: Strong employer branding fosters loyalty, engagement, and long-term commitment.
    • Business Growth: Happy teams deliver better client service, enhancing your firm’s reputation externally.

Employer Brand Isn’t Just Marketing

It’s how your firm is perceived by candidates and employees. Even small signals such as how quickly you respond to candidates, the way partners interact with teams, your approach to training.

Practical Steps for Midlands Firms

  1. Communicate Culture: Share stories of growth, teamwork, and impact across your website and LinkedIn.
  2. Leverage Employee Advocates: Encourage staff to share experiences and successes.
  3. Highlight Career Development: Demonstrating clear pathways for partners, solicitors, and support staff attracts serious candidates.
  4. Be Consistent: Align your messaging with reality. Authenticity is key.

Even if your firm doesn’t have a formal employer brand, it still has one. Managing Partners who recognise and actively shape it will attract and retain the talent their firm needs to thrive.

About The HST Group

We find the best talent, across all sectors

Hiring well is simply a process, which can span a whole range of sectors. This winning process is  one we like to think we’re very good at!

We have unique technology offerings

Our bespoke technology enables us to get your job ads in front of the very best talent out there, which in turn enables us to give brilliant ROI to our clients.

We have an excellent track record

We’re incredibly proud of our track record, and the fact that 80% of our clients are repeat or ongoing customers!