Start with a Clear and Engaging Title

The job title is the first thing candidates see, so it’s essential to make it clear and engaging. Use a job title that accurately reflects the role while also making it appealing to potential candidates. For example, instead of simply saying “Legal Support Assistant,” you could use “Legal Support Specialist” or “Legal Administrative Professional” to make the position sound more attractive and potentially increase the pool of applicants.

Describe the Responsibilities

Outline the key responsibilities of the role in a clear and concise manner. Legal support roles can vary significantly depending on the organisation, so be specific about what the job entails. Mention tasks such as document preparation, legal research, scheduling, client communication, and any other duties that are relevant to the position. Candidates should have a clear understanding of what they will be expected to do.

Highlight Required Qualifications

Clearly state the qualifications, skills, and experience you’re looking for in candidates. This may include educational requirements, such as a degree or relevant certifications, as well as specific skills like proficiency in legal software, excellent communication skills, and attention to detail. By being upfront about your expectations, you can attract candidates who genuinely meet your criteria.

Emphasise Soft Skills and Attributes

In addition to technical skills, legal support roles often require certain soft skills and attributes. Highlight these in your job ad to attract candidates who possess qualities like professionalism, confidentiality, teamwork, and adaptability. These qualities are essential in the legal field, where maintaining client trust and working effectively with legal professionals are paramount.

Mention the Firm’s Culture and Values

Legal support candidates are not just looking for a job; they’re also interested in the workplace culture and values of the organisation they’re considering. Briefly describe your firm’s culture and values in the job ad to give candidates a sense of what it’s like to work there. If your firm promotes work-life balance, diversity and inclusion, or career development opportunities, make sure to mention these aspects.

Provide Information About Benefits and Compensation

Candidates are naturally interested in compensation and benefits. While you may not need to specify an exact salary range, you can mention that competitive compensation and benefits packages are available. Highlight any unique benefits your firm offers, such as professional development opportunities, flexible work arrangements, or health and wellness programs. This can make your job ad more appealing to potential candidates.

Include Clear Application Instructions

Make it easy for candidates to apply by providing clear instructions on how to do so. Include an email address or a link to your online application portal, and specify any additional documents or information you require from applicants, such as a resume, cover letter, or portfolio.

Use Inclusive Language

Ensure that your job ad uses inclusive language that encourages candidates from diverse backgrounds to apply. Avoid gendered language and be mindful of using terms that might inadvertently discourage underrepresented groups from applying.

Proofread and Edit

Before publishing your job ad, proofread it carefully to check for any grammatical errors or inconsistencies. An ad with spelling mistakes or unclear language can deter potential candidates.

Promote Your Job Ad

Once your job ad is ready, promote it on relevant job boards, your company website, and social media platforms. Consider reaching out to professional networks and legal associations to increase visibility among potential candidates.

Creating job ads that attract the right legal support candidates is a crucial step in the hiring process. By following these tips and tailoring your job ads to the specific needs of your organisation, you can increase your chances of finding qualified candidates who are a perfect fit for your legal support roles.