Understanding the UK Sales Job Market in 2025: Trends and Salaries
Understanding the UK Sales Job Market in 2025: Trends and Salaries
The UK sales job market in 2025 is evolving rapidly, shaped by economic pressures, digital transformation, and shifting candidate expectations. Whether you’re hiring entry-level account execs or senior sales leaders, understanding the current landscape is crucial to attracting and retaining top talent
1. Demand Outstrips Supply
Sales professionals remain in high demand—especially in tech, renewable energy, SaaS, and financial services. However, there’s a growing shortage of experienced candidates, pushing employers to act faster and offer more competitive packages.
2. Hybrid Roles Are the Norm
Post-pandemic flexibility is now a standard expectation. The most attractive sales roles offer hybrid working with the option to attend client meetings and collaborate in-office when needed.
3. Data-Driven Selling Skills Are Key
Employers are placing increasing value on candidates who are comfortable with CRM tools, data analysis, and digital lead generation. Soft skills remain vital, but tech-savvy salespeople are leading the pack.
4. Candidates Want More Than Commission
Salespeople today are looking for long-term career growth, wellbeing support, and purpose-driven organisations. A high OTE alone won’t seal the deal.
Salaries in 2025: What to Expect
Here’s a quick snapshot of average base salaries across common sales roles in the UK (London/SE slightly higher):
| Role | Average Base Salary | Typical OTE Range |
|---|---|---|
| Sales Development Rep | £28,000 – £35,000 | £40,000 – £55,000 |
| Account Executive | £35,000 – £50,000 | £60,000 – £80,000 |
| Senior Business Developer | £45,000 – £65,000 | £80,000 – £110,000 |
| Sales Manager | £55,000 – £75,000 | £90,000 – £130,000 |
| Sales Director | £80,000 – £110,000 | £120,000 – £180,000 |
Note: These figures may vary by region, industry, and company size.
Final Thought
To stay competitive in 2025, UK employers must rethink their sales hiring strategies—prioritising speed, flexibility, and holistic packages that go beyond pay. The best candidates know their worth, and the companies that recognise it first will win.
About The HST Group
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